Emily Searle & Trina Moore

About Us

Every woman deserves perfectly fitting bras.

My business partner, Emily, and I started this entrepreneurial adventure after experiencing our first ever professional bra fitting at the age of 39.  To say it was a life changing experience for both of us is a total understatement. 

The power.  The confidence.  The pure happiness. The new silhouette.

We became obsessed with not only perfectly fitting lingerie but also empowering as many other women as we possibly could in this lifetime.

Bra shopping should be enjoyable.  Bra shopping should be personalized.  We have made it our mission to deliver a fun and unique way to dress from the inside out.  Our passion lies in transforming bra shopping into an exciting, enjoyable, and educational experience.  

Emily Searle, Co-Founder

I met Emily in 2013 when she was newly hired as the middle school Media Specialist where I was in my 9th year as the middle school Spanish teacher.  We became fast friends as we quickly realized we had tons in common.  Both Scorpios and born one week apart in the same year (we won't reveal the actual year).  Both graduated from Rutgers University with a Master's degree.  Both had 4 year olds at the time.  Loved to make jokes and laugh our rears off!

Emily is one of the smartest chicks I know.  She is one of the fastest learners I have ever met.  I admire her ability to confidently and calmly confront any person, situation, or problem with poise and grace.  She was born and raised in Long Valley, NJ where she currently resides with her husband and 2 amazing children.  She loves to read, problem solve, snuggle her dog, all things Jazzercise, documentaries, a good Rum and coke, and great fitting lingerie.

She is fiercely loyal and protective of her peeps.  

Trina Moore, Co-Founder

Trina is the driving force behind our business.  Her motivation and work ethic leave me in awe on a regular basis.  When Trina sets out to accomplish something, she doesn’t stop until she gets it done! Trina is smart, brave, and always up for a challenge.  She is always eager to try new things and is so passionate about our business and our mission to help women.   Her ability to problem-solve, organize, multi-task, and make use of every spare moment in her day is remarkable--and that plays a big part in why she is successful at everything she does!  


When Trina isn't hard at work, she's busy being the life of the party!  She loves spending time with her family and friends.  She's a fountain of knowledge when it comes to wine, and has made it very clear that I have no taste when it comes to selecting a good bottle of white!  (She's correct, so no hard feelings!)


Trina is a loving wife and mom to her three adorable children.  They live in Forks Township, PA, not far from where she grew up in Williams Township.  The Moore family are huge sports fans and love spending time together playing outside during the day and sitting around their fire pit at night.

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